An AI Ethics Ramble
by a
Laywoman Marketer

I sat down, stared at a blank page and decided to just start typing.
 

What am I going to talk about?

 

Apparently, AI Ethics.

I mean I did include a chapter about it in my book but that was the intro and the truth is, the direction this road is taking me continues to unfold.
 

But I can see that the technologies are rapidly expanding.

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I mean who isn’t?
 

The need for balanced voices in the AI Ethics ecosystem is real so we can make sure that we’re all heading in the right direction.  And I am the furthest from what you would call a “scholar.”

Is this going to be a long diatribe?

 

Nope.

 

I don’t know how to write lengthy stuff, my foundation is paid search marketing (and all of the acronyms that come with that), which means I have to get a message across in 120 characters or less.  Not just get a message across, but get someone to click on the ad, and then do this thing called a conversion. So yep, I’ve been trained in the “tall order” type of digital environment. Which I’m grateful for but that’s for another diatribe.

So…AI Ethics.

Coming from the keystrokes of a digital marketer who got to experience firsthand what going into the legal system looks like.  And the aftermath of it all.

What am I talking about?

Well, one of the main things that marketers train their clients to do is ensure they are aware of what comes up in their SERPs (Search Engine Results Pages).  And because I like to practice what I preach (and full disclaimer, I will never be perfect – no one is), I monitor my own results.  For years, it was pretty boring.  I was always too busy working on my clients’ campaigns that I didn’t have the time to invest in my own brand.

 
Then, this legal stuff happens.

And by way of shall we call it reverse searching, I discovered that there were not only law sites displaying in my SERPs but also third-party publications that made me go…what?
I can’t really get into the nitty gritty of the details, but what I can do is share my approach.

Critical thinking is extremely important to me as well as allowing users/readers to formulate their own opinions based on the facts.  And that comes with balanced articulation of the facts.  So yes, I did my own PR work (and learned quite a bit along the way) but what I really discovered is how to self-defend a digital reputation in the world of AI today.  It’s an ongoing process, and I’m intentionally holding on specific tactics for this piece because those will ebb and flow (and I also am a big proponent of protecting one’s value, but that’s for another day).

I’ll wrap this one up here though.

 

Am I going to ping Sparky, Claude and perhaps Gemini to review this one with me before I share publicly?  Yes.

Is this going to be put up as a simple page on my website but not on the main homepage because I am allowing myself to let this direction unfold, while sharing in real time? Yes.

Am I thinking about the conversational queries that may align with a laywoman marketer who wants to have her voice heard in the AI Ethics space? Sure am.

Do I prioritize user experience above all?

 

That’s for you to decide.